ClickDimensions is an email marketing solution targeted at small and medium business companies. It does exactly what you need, create templates and send emails in an organized way, manage subscriptions and follow-up on the response. It measures click behaviour on your web site and from the emails that have been sent. Very easy to use and without the hassle of complex programming or a large technical infrastructure. Everything a user has to do is drag’n drop, point and click and use the results.
I participated in the ClickDimensions bootcamp training during eXtremeCRM 2015 in Madrid. This training consists of three different parts covering the functionality as well as the installation and configuration of the software. Part of the offering was to do the certification exam, so I did and passed the first time! This is an opportunity for all my clients who need expert knowledge to implement E-mail marketing from ClickDimensions. See https://www.clickdimensions.com for an overview of the possibilities.